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Pricing survey template

This pricing survey template seeks to gather information about customers' purchasing behaviors and their willingness to pay for a product or service.

The information collected also uncovers factors that influence their decision-making process, thus enabling companies to fine-tune their pricing strategies and offerings in accordance with customer needs and preferences.

Pricing survey

Example questions

1. Have you purchased [product/service name] before?
2. How often do you purchase [product/service name]?
3. What is the maximum price you are willing to pay for [product/service name]?
4. What is the average price you currently pay for [product/service name]?
5. How important is price in your purchasing decision for [product/service name]?
6. What factors do you consider when making a purchase decision for [product/service name]?

(Please select all that apply)

7. How likely are you to switch to a competitor's product/service if the price of [product/service name] increases?
8. Have you ever purchased [product/service name] at a discount or on sale?
9. How did the discounted price affect your purchasing decision for [product/service name]?
10. What type of pricing strategies do you find most appealing?

(Please select all that apply)

Pricing Survey Template Builder

LimeSurvey's pricing survey builder creates surveys that help businesses gather feedback on customer price preferences and perceptions, allowing them to make informed pricing decisions and better meet the needs of their customers.

  • Easy and simple to use
  • Statistics
  • Questionnaire templates
  • GDPR compliance
  • So much more…

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