Determine what specific questions you want your survey to answer, such as the effectiveness of the ad in increasing brand awareness or driving sales.

Decide who your survey participants will be, such as current or potential customers.

Use LimeSurvey to create a well-designed questionnaire that includes both closed-ended and open-ended questions.

Decide on the best time to conduct the survey, such as immediately after the advertisement launch or a few weeks later.

Decide how to distribute your survey, such as through email, social media, or in-person.

Consider offering incentives to increase the response rate, such as a discount or chance to win a prize.

Keep track of the response rate and adjust your distribution method or incentives if needed.

Use the data collected to evaluate the effectiveness of the advertisement and identify areas for improvement.

Use the insights gained from the survey to make informed decisions about future advertisements and marketing strategies.

Consider conducting a follow-up survey to track changes in perception over time and measure the long-term effectiveness of the advertisement